work with me

I work with brands as a copywriter and commercial director. I have more than 15 years of experience in the advertising and marketing world, working with startups. Fortune 500 companies and creative agencies. My experience and success as an artist, writer and filmmaker, give me a unique perspective that help me create impactful campaigns and messaging that break through the clutter.

I will occasionally work with individuals as an editor. Most recently I edited renowned musician and co creator of the feminist punk movement, Riot grrrl, Kathleen Hanna’s New York Times Bestselling memoir, Rebel Girl.

strategy & copywriting clients

Airbnb | Dr. Loretta | Veronica Beard | Street Attack | Oscar Health | Sofreh Brooklyn | Wacoal | Wolf & Wilhelmine | Sound Tea | Dig Inn | Neuehouse | Food + Future (MIT Media Lab, IDEO, Target) | Dinner Lab | JWT | APCO Worldwide | Pepsi | Levi's | Dockers | Station to Station | School of Doodle | Hilton Worldwide | Brooks Running | ThinOptics | The CW Network | CBS | Nordstrom | HP | Airbnb | Soylent | Mistress Creative | and others ...

work

• Airbnb, internal comms for an international employee campaign and corporate activation

• Veronica Beard, brand strategy (new platform for the next decade of the brand), communications and creative direction

• Oscar Health, culture report (in-depth culture study to help create impactful and culture-first out-of-home marketing activations)

• Bitten brand strategy, creative direction, event curation, PR, copywriting, newsletter content and more

• Dig Inn brand strategy (Let’s Start with a Meal) & communications (mission copy & content)

• Sound Tea strategy (Less is Enough), creative direction (packaging design) & communications (content & copy)

• Wacoal product line naming

• Sofreh cocktails naming