work with me

I work with brands as a copywriter and commercial director. I have more than 15 years of experience in advertising and marketing , working with startups. Fortune 500 companies and creative agencies.

I will occasionally work with individuals as an editor. Most recently I edited renowned musician and co creator of the feminist punk movement, Riot grrrl, Kathleen Hanna’s New York Times Bestselling memoir, Rebel Girl.

strategy & copywriting clients

Airbnb | Dr. Loretta | Veronica Beard | Street Attack | Oscar Health | Sofreh Brooklyn | Wacoal | Wolf & Wilhelmine | Sound Tea | Dig Inn | Neuehouse | Food + Future (MIT Media Lab, IDEO, Target) | Dinner Lab | JWT | APCO Worldwide | Pepsi | Levi's | Dockers | Station to Station | School of Doodle | Hilton Worldwide | Brooks Running | ThinOptics | The CW Network | CBS | Nordstrom | HP | Airbnb | Soylent | Mistress Creative | and others ...

work

  • Airbnb, internal comms for an international employee campaign and corporate activation

  • Veronica Beard, brand strategy (new platform for the next decade of the brand), communications and creative direction

  • Oscar Health, culture report (in-depth culture study to help create impactful and culture-first out-of-home marketing activations)

  • Bitten brand strategy, creative direction, event curation, PR, copywriting, newsletter content and more

  • Dig Inn brand strategy (Let’s Start with a Meal) & communications (mission copy & content)

  • Sound Tea strategy (Less is Enough), creative direction (packaging design) & communications (content & copy)

  • Wacoal product line naming

  • Sofreh cocktails naming